{"id":3291,"date":"2025-02-06T12:30:45","date_gmt":"2025-02-06T12:30:45","guid":{"rendered":"https:\/\/certera.com\/blog\/?p=3291"},"modified":"2025-04-08T12:25:30","modified_gmt":"2025-04-08T12:25:30","slug":"verified-mark-certificate-vmc-vs-common-mark-certificate-cmc-difference-to-know","status":"publish","type":"post","link":"https:\/\/certera.com\/blog\/verified-mark-certificate-vmc-vs-common-mark-certificate-cmc-difference-to-know\/","title":{"rendered":"Verified Mark Certificate (VMC) Vs Common Mark Certificate (CMC): Difference to Know"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-verified-mark-certificate-vmc\">What is a Verified Mark Certificate (VMC)?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/certera.com\/mark-certificates\/digicert-verified-mark-certificate\">Verified Mark Certificate<\/a> gives organizations&#8217; logos official recognition in recipients&#8217; inboxes as part of the email message. This is part of the BIMI message specification to enhance email security and brand visibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To be eligible for a VMC, an organization must possess a legally registered trademark and have a strict DMARC policy against phishing and spoofing attacks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, <a href=\"https:\/\/certera.com\/blog\/secure-your-gmail-with-a-verified-blue-checkmark-today-what-and-how-guide\/\">Gmail gives VMC users a blue checkmark designation<\/a>, a trustworthy visual signal, and an extra way to bolster their brand credibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A VMC will help a company establish customer trust and influence email engagement favorably. The verified logo acts as a large sticker to give recipients confidence that the email is trustworthy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Also Read:<\/strong> <a href=\"https:\/\/certera.com\/blog\/what-is-a-verified-mark-certificate-vmc-complete-guide\/\">What is a Verified Mark Certificate (VMC)? Everything to Know About<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This will assist with identifying fraudulent emails and help lessen impersonation and fraud.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand security signals safeguard the brand and help increase open rates and engagement, ultimately increasing brand perception and marketing effectiveness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-example-of-vmc\">Example of VMC<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"459\" src=\"https:\/\/certera.com\/blog\/wp-content\/uploads\/2025\/02\/with-without-vmc-1024x459.webp\" alt=\"With and Without VMC\" class=\"wp-image-3296\" srcset=\"https:\/\/certera.com\/blog\/wp-content\/uploads\/2025\/02\/with-without-vmc-1024x459.webp 1024w, https:\/\/certera.com\/blog\/wp-content\/uploads\/2025\/02\/with-without-vmc-300x134.webp 300w, https:\/\/certera.com\/blog\/wp-content\/uploads\/2025\/02\/with-without-vmc-768x344.webp 768w, https:\/\/certera.com\/blog\/wp-content\/uploads\/2025\/02\/with-without-vmc-png.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-common-mark-certificate-cmc\">What is a Common Mark Certificate (CMC)?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/certera.com\/mark-certificates\/digicert-common-mark-certificate\">Common Mark Certificate (CMC)<\/a> allows entities to show their brand logo next to the sender field in customers&#8217; inboxes without registering a trademark.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Like the Verified Mark Certificate (VMC), CMC is supported by the BIMI (Brand Indicators for Message Identification) framework and offers better accessibility by removing the trademark requirement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To qualify for a CMC, the company must have a fully enforced DMARC policy and show evidence that its logo has been used for at least one year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Also Read:<\/strong> <a href=\"https:\/\/certera.com\/blog\/what-is-common-mark-certificate-usecases-and-benefits-of-cmc-for-bimi-adoption\/\">What is a Common Mark Certificate (CMC)? Use Cases and Benefits Of CMC for BIMI Adoption<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This condition makes CMCs suitable for companies willing to increase their email security and visibility of their brand while avoiding the formal trademark registration process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organizations deploying a CMC can enhance brand exposure and create reputation and trust among customers by displaying their logos in emails.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While CMCs do not convey the blue verification check-mark feature that VMCs have, they nevertheless deliver very good protection against phishing attacks and work to outsmart spoofing attempts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The visual brand presence in inboxes promotes improved engagement with marketing emails. It enhances brand reliability, making CMCs a good solution for brands looking to support email security and marketing impact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-example-of-cmc\">Example of CMC<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"459\" src=\"https:\/\/certera.com\/blog\/wp-content\/uploads\/2025\/02\/with-without-cmc-1024x459.webp\" alt=\"With Common Mark Certificate\" class=\"wp-image-3297\" srcset=\"https:\/\/certera.com\/blog\/wp-content\/uploads\/2025\/02\/with-without-cmc-1024x459.webp 1024w, https:\/\/certera.com\/blog\/wp-content\/uploads\/2025\/02\/with-without-cmc-300x134.webp 300w, https:\/\/certera.com\/blog\/wp-content\/uploads\/2025\/02\/with-without-cmc-768x344.webp 768w, https:\/\/certera.com\/blog\/wp-content\/uploads\/2025\/02\/with-without-cmc-png.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-difference-between-vmc-and-cmc-in-table-form\">Difference between VMC and CMC in Table form<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Feature<\/strong><\/td><td><strong>Verified Mark Certificate (VMC)<\/strong><\/td><td><strong>Common Mark Certificate (CMC)<\/strong><\/td><\/tr><tr><td><strong>Logo Requirement<\/strong><\/td><td>Requires a <strong>registered trademark<\/strong> for the brand logo<\/td><td>Allows use of a logo with <strong>prior use<\/strong> at least 12 months (no trademark needed)<\/td><\/tr><tr><td><strong>Verification Badge<\/strong><\/td><td>Displays a <strong>blue checkmark<\/strong> next to the logo in supported inboxes (e.g., Gmail)<\/td><td><strong>No blue checkmark<\/strong>; only the logo is displayed<\/td><\/tr><tr><td><strong>DMARC Compliance<\/strong><\/td><td>Requires <strong>full DMARC compliance<\/strong><\/td><td>Requires <strong>full DMARC compliance<\/strong><\/td><\/tr><tr><td><strong>Brand Visibility<\/strong><\/td><td>Offers higher credibility with the <strong>blue checkmark<\/strong><\/td><td>Provides brand visibility but without the checkmark<\/td><\/tr><tr><td><strong>Accessibility<\/strong><\/td><td>Best for brands with <strong>registered trademarks<\/strong><\/td><td>Ideal for brands <strong>without trademarks<\/strong> or in early growth stages<\/td><\/tr><tr><td><strong>Validation Process<\/strong><\/td><td>Involves <strong>extended validation<\/strong> and trademark verification<\/td><td>Involves <strong>prior logo use validation<\/strong> without trademark checks<\/td><\/tr><tr><td><strong>Cost<\/strong><\/td><td>Typically <strong>higher<\/strong> due to trademark verification and blue badge<\/td><td>Generally <strong>more affordable<\/strong> due to simpler validation<\/td><\/tr><tr><td><strong>Target Audience<\/strong><\/td><td><strong>Established brands<\/strong> with legal trademarks<\/td><td><strong>Startups and SMEs<\/strong> without registered trademarks<\/td><\/tr><tr><td><strong>Logo File Format<\/strong><\/td><td>Requires SVG file in <strong>SVG-P\/S profile<\/strong><\/td><td>Requires SVG file in <strong>SVG-P\/S profile<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Give a boost to your email security and your brand name&#8217;s visibility by using <a href=\"https:\/\/certera.com\/mark-certificates\">DigiCert&#8217;s Mark Certificates<\/a>, which include Verified Mark Certificates (VMC) and Common Mark Certificates (CMC). Create trust, better resist phishing, and make your emails recognizable with a verified brand logo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is a Verified Mark Certificate (VMC)? The Verified Mark Certificate gives organizations&#8217; logos official recognition in recipients&#8217; inboxes as part of the email message. This is part of the BIMI message specification to enhance email security and brand visibility. To be eligible for a VMC, an organization must possess a legally registered trademark and<span class=\"morelink d-block mt-3\"><a href=\"https:\/\/certera.com\/blog\/verified-mark-certificate-vmc-vs-common-mark-certificate-cmc-difference-to-know\/\">Read More<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":3299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[265],"tags":[635,634],"class_list":["post-3291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-document-security","tag-difference-between-verified-mark-certificate-vs-common-mark-certificate","tag-vmc-v-s-cmc-difference","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Verified Mark Certificate (VMC) Vs Common Mark Certificate 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