You’re here because your Mailchimp emails aren’t getting opened, and it’s costing you. This guide is different. It’s not fluff. It’s not guesswork. It’s a strategic, data-driven playbook to help you fix low open rates fast and keep them high. Every tip here is something you can apply right now…
What is BIMI? BIMI, which stands for Brand Indicators for Message Identification, is an email specification that gives brands the ability to display their logo next to their emails when they appear in the recipients’ inboxes. It is a visual authentication of email, as well as making brands more recognizable…
Ever wondered why your perfectly crafted emails vanish into the spam folder? You spent hours writing the perfect email. The subject line pops. The content is clean, persuasive, and even optimized for mobile. But somehow, the open rates are awful. And worse? Your email never even reached the inbox. That’s…
Introduction Email remains the number one way brands communicate information globally despite the rise of instant messaging tools. In 2024, people sent over 361.6 billion emails, of which over 3.4 billion were phishing emails. This makes email security or authentication crucial today. When we talk about email authentication, the aim…
What is a Verified Mark Certificate (VMC)? The Verified Mark Certificate gives organizations’ logos official recognition in recipients’ inboxes as part of the email message. This is part of the BIMI message specification to enhance email security and brand visibility. To be eligible for a VMC, an organization must possess…
Have you ever received an email that contains the company logo in it? Do you want to implement them in your organization? Are you an email marketing professional looking for more leads? Or do you have some knowledge about BIMI, VMC, and CMC and want to implement them or learn…
What is a DMARC Fail? A DMARC fail happens when a message does not pass SPF or DKIM tests that are used to check the envelope and header information respectively and further does not match the domain stated in the ‘From’ field according to the DMARC policy, resulting in either…
What is DMARC? DMARC, short for Domain-based Message Authentication, Reporting & Conformance, is yet another email authentication protocol that is aimed at empowering the owners of specific email domains to shield their domains from being impersonated or faked, a phenomenon popularly known as email spoofing. DMARC draws on the two…
From Google to JP Morgan, every brand is now using a Verified Mark Certificate. With the other advancements and trends in the digital ecosystem, VMC is now becoming a new requirement for brands to establish their legitimacy. But, still, some numerous organizations and professionals need clarification about what precisely a…
The significance of verified checkmarks has transcended social media platforms. The dawn of a new era arrived on May 3rd when Google ushered in a groundbreaking feature – the illustrious blue verification checkmarks – designed exclusively for email senders equipped with BIMI (Brand Indicators for Message Identification) and adorned with…
