Increase Security, Promote your Brand, and Boost Engagement with DigiCert VMC
DigiCert Verified Mark Certificates (VMC)
Improve Brand Recognition & Email Open RatesVerified Mark Certificates (VMCs) and Brand Indicators for Message Identification (BIMI) Certificates authenticate the legitimacy of your company (brand) by displaying your official logo/sign beside the "sender" field in email inboxes. This increases brand visibility and trust and ensures that receivers will identify and interact with your emails. Prevent phishing and email spoofing attacks and protect your brand and customers.
Get a QuoteIncrease your Email Impact by Featuring Your Logo on Leading Email Platforms such as Gmail, Yahoo, and Other Email Clients
DigiCert Verified Mark Certificates (VMC) significantly benefit businesses, raising email engagement rates by an average of 10%. DigiCert VMCs give you an advantage in a jam-packed inbox by making your communications stand out. By providing verified logos with prominent positions in emails, VMCs improve relationships with recipients and increase the credibility of brands in online environments by building trust and reliability.
VMCs are essential tools in combating phishing. The additional security VMCs provide is crucial since phishing attacks affect approximately seventy percent of organizations globally. VMCs must deploy DMARC besides the verified logo, which helps businesses protect their clients and themselves. DMARC, DKIM, SPF, BIMI, and other industry-standard email authentication protocols are all easily integrated with DigiCert Mark Certificates. This association will give receivers an instant visual signal that your email is valid. Moreover, VMC is backed up with Regulated trademarks and official seals.
Trusted by World Leading Brands
Leading Enterprises use Verified Mark Certificates, BIMI, and DMARC to Increase Inbox Trust
DigiCert Verified Mark Certificate Features
- Email Protection against Phishing
- Boosts Email Engagement and Interaction
- Ensures Brand Authentication
- Display your Verified Logo
- Increase Brand Credibility
- Supported by All Leading Email Platforms
- Improve Customer Confidence
- CertCentral Certificate Management
- Enhanced Reach and Recognition
Benefits of Verified Mark Certificates for BIMI
![Robust Encryption Strength]()
Increased Engagement
Increased EngagementUsers are likelier to open and interact with your emails when they see a prominently displayed verified logo. More excellent click-through rates and improved email performance may stem.
![Versatile Compatibility]()
Mandatory DMARC
Mandatory DMARCDomain-based Message Authentication, Reporting & Conformance (DMARC) enforcement is necessary for VMCs. It provides an additional security layer to your email communication.
![Trust and Assurance]()
Protection from Phishing
Protection from PhishingVMCs ensure that the verified logo is only displayed in authentic emails from your company, thereby providing a defense against phishing attempts.
![Robust Encryption Strength]()
Greater Brand Visibility
Prominently showcasing your certified logo in recipients' email inboxes and verified Mark Certificates (VMCs) improves brand visibility.
![Digital Signing]()
Enhance Email Security
Enhance Email SecurityIt improves your organization's assurance, visibility, and reliability by requiring you to provide proof of robust email authentication standards.
![Robust Encryption Strength]()
Brand Integrity
Maintain a consistent brand throughout your communications to make your messaging more identifiable. It increases audience recognition and trust.
How To Get Ready for VMC?
You must perform the following before you can use your VMC:
- Implement DMARC: Verify that a DMARC policy is in effect for your domain. To verify the legitimacy of emails and stop phishing scams, VMCs need DMARC enforcement.
- Trademark your logo: Make sure that your logo has a legitimate trademark. To have your logo appear in emails, VMCs need to verify your trademark.
- Format your logo correctly: To appear correctly in your customers' email inboxes, it must be in SVG Portable/Secure (SVG-P/S) format.
- Purchase your VMC: The certificate authority will verify Your company and logo.
- Set up a BIMI DNS record for your domain: This instructs your email server on which image file to use as your logo.
- Note: Ensure your email infrastructure displays the verified logo and supports BIMI (Brand Indicators for Message Identification).
- Showing up the Logo: The logo will show up automatically in email platforms such as Gmail, Yahoo, and other clients that are included.
How Many VMCs Do You Need?
Every organization has its own distinct email and domain configurations. One VMC (Verified Mark Certificate) is sufficient for a single email domain and logo. One VMC is still sufficient for multiple email domains with a single logo. But regardless of email domains, if you have multiple logos, each one will require its own VMC.
The chart below outlines different organizational structures and their VMC requirements.
| Organization Structure | Number of Logos | Number of VMCs |
|---|---|---|
| Single domain | One | One |
| Single domain | Multiple | Multiple: One VMC per logo |
| Multiple domains | One | One |
| Multiple subdomains | One | One |
| Multiple domains | Multiple | Multiple: One VMC per logo |
| Multiple subdomains | Multiple | Multiple: One VMC per logo |
A few sample cases and the necessary number of VMCs will help us understand it.
Multiple email domains such as (@domain1.com and @domain2.com) with a single logo: Just one VMC
Multiple email subdomains with unique addresses such as (@mail.domain1.com, @shop.domain1.com) and a single logo: One VMC
Multiple local subdomains under the same domain (@brand1.domain1.com, @brand2.domain1.com) each having its logo:One VMC per local subdomain
Multiple emails with the same second-level domain, but with different suffixes for each email domain (@domain1.com, @domain1.net, @domain1.org) if the logo is the same across all domains, one VMC; if the logos are different for each domain, distinct VMCs.
One primary email using a seasonal holiday-themed logo design is distinctive VMCs for every unique logo, each of which needs to be a registered trademark.
Frequently Asked Questions
Have Questions? We're here to help.
What is BIMI?
Brand Indicators for Message Identification, or BIMI for short, is an email specification that promotes the broad use of DMARC protection by allowing brand logos to be shown within compatible email clients.
What is a Verified Mark Certificate?
The Verified Mark Certificate, often known as the VMC, is a unique digital certificate that enables companies and individuals to place a trademarked symbol next to the sender field in the list view of recipients' email inboxes.
How do I Display my Brand's Logo in Emails?
Using the Brand Indicators for Message Identification (BIMI) standard, organizations can include their logo in outgoing emails. The organization's symbol will appear in the recipient's inbox and communications if their email setup supports BIMI. To ensure receivers see authentic logos, logos used with BIMI are independently verified.
Does a VMC work like a TLS Certificate? Do I need a CSR?
Unlike regular TLS certificates, VMCs function differently. They don't require a CSR to place an order, encrypt traffic, or utilize a private key. VMCs establish a link between an identity, a logo, an auditable domain, and a cryptographically verifiable domain.
Do I Need to list Domains and Subdomains when I order a VMC?
Subdomains don't usually need to be listed when ordering a Verified Mark Certificate (VMC) because the base domain covers them.
If my Company doesn't prioritize End-user Marketing or consumer markets, do I need a VMC?
Yes! Over 5 million businesses use Gmail, which shows VMCs; these organizations range in size from small startups to giant corporations like Verizon, Colgate-Palmolive, and Keller Williams.
Does purchasing my VMC at Enforcement need DMARC?
While DMARC at enforcement is required before the email client uses the VMC to display the logo, DMARC is not required to acquire a VMC.
Can I check the current state of my DMARC?
You can use various web resources to verify your BIMI record. The following options are as follows:
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