Display Your Verified Logo to Customer Emails

Showcase your Verified Logo alongside the Sender Field

DigiCert Mark Certificates for BIMI

Enhanced Brand Recognition, Email Delivery & Protection against Spoofing

Mark Certificates are digital certificates that let organizations display their verified logo in email avatars through BIMI. They help your emails stand out, improve brand recognition, and protect against logo misuse and email spoofing with DMARC.

DigiCert Mark Certificates, including VMC and CMC, add a visible layer of trust to email communications. When used with BIMI and DMARC, they strengthen brand visibility, improve email security, and build greater customer confidence.

86%

More Likely to Engage when they trust the email with brand logo

75%

More Professional Displaying a brand logo in the email inbox

10%

Increase in Opens & CTR after implementing BIMI, VMC & DMARC

Buy Mark Certificates

Product	Lowest Price	Secures	Issuance Time
DigiCert Common Mark Certificate (CMC)	$1034.99/yr Save 13%	Email Communications	3-7 Days
DigiCert Verified Mark Certificates (VMC)	$1149.99/yr Save 28%	Email Communications	3-7 Days

BIMI and Mark Certificates Features

Verified Logo Display
BIMI Compliance
Enhanced User Trust
Email Authentication
Anti-Spoofing Protection
Better Brand Visibility
Email Fraud Prevention
Improved Deliverability
Boost Customer Confidence

Advantages

DigiCert Mark Certificates Benefits

More Brand Impression

With Mark Certificates, security is achieved by showing a brand logo beside emails in recipients’ inboxes, thereby ensuring that brands can enjoy more visibility, gain public acknowledgement fast.

Greater Brand Reputation

With a verification logo, the brand shows its commitment to authenticity and professionalism, thus increasing trustworthiness and esteem between the business and its customers and stakeholders.

Heightened Email Engagement

If emails contain a well-known logo, the recipient cannot but look up, which ensures higher open rates, hence getting more engagement with email content.

Automatic Installation and Hosting

The ease of automation of the install/recovery and hosting is brought forward by service providers of VMC, as it takes off a lot of technical weariness and ensures deployment at a fast speed.

Lower Risk of Fraud

With DMARC in a category of emails, a VMC will protect the customers from email attacks, frauds such as phishing and spoofing while sustaining the name of the brand with trust.

Enhanced Email Deliverability

Verified emails are much more likely to survive any spam filter checks, which in turn makes sure that your emails effectively reach your clients' inboxes and are not lost in fear of getting spam bounced.

Specifications of Verified Mark Certificates (VMC)

Currently, phishing and spoofing of email is on the rise against brands and corporate leisure customers. A DigiCert Verified Mark Certificate (VMC) protects you by ensuring that only verified emails will carry your official logo.

It provides a strong layer against impersonation attacks and works well to bolster brand credibility. This visual trust signal has been shown to improve customer engagement with emails and increase open rates, thus enhancing brand reputation.

Registered Trademark Logo
Email Authentication Compliance
BIMI Support
Flexible Logo Hosting
Multi-Logo Configuration

Buy Verified Mark Certificate

Specifications of Common Mark Certificates (CMC)

The Common Mark Certificate (CMC) is a simplified alternative to the Verified Mark Certificate (VMC) and allows businesses to show their brand logos in email inboxes without the need that a registered trademark must be obtained.

A CMC helps small and medium-sized enterprises authenticate their email, make their logo more visible, and foster customer trust. This is a great choice for those brands that would like to reap the benefits of BIMI (Brand Indicators for Message Identification) without the trademark registration issues.

Boosts Brand Visibility
Simplified Implementation
Enhances Email Security
Cost-Effective Solution
Broad Compatibility

Buy Common Mark Certificate

VMC Or CMC? Which Certificate Fits Your Email Branding

Verified Mark Certificate (VMC)	Feature	Common Mark Certificate (CMC)
Verify a registered trademark or eligible government mark	Primary purpose	Verify a logo that is not necessarily a registered trademark
Yes, registered trademark or qualifying government mark	Trademark	No, registered trademark required
Strong, formal trademark based validation	Logo ownership validation	Validates legitimate rights to the mark, including prior use
No, the mark must qualify as a registered or government mark	Prior use accepted	Yes, prior use can qualify
Must meet the applicable registered mark requirements	Modified logo	Can accommodate certain modified registered marks and other qualifying marks
Required	Organization validation	Required
Required	Domain validation	Required
Required at enforcement	DMARC	Required at enforcement
Required for displaying the logo through BIMI	BIMI	Required for displaying the logo through BIMI
Required (SVG-P/S or SVG Tiny 1.2)	SVG logo	Required (SVG-P/S or SVG Tiny 1.2)
Supported, with Gmail's blue authenticated checkmark	Gmail support	Supported by select providers, including Gmail, Yahoo
Very strong	Brand visibility	Strong
Established brands with registered trademarks	Best for	Brands without registered trademarks
Higher (VMC Validation)	Validation Complexity	Generally Simpler (CMC Validation)
Typically positioned as a premium option	Cost	Designed to make BIMI accessible without trademark registration
Up to 5-7 business day depending on organization validation	Issuance time	Up to 10 days as requires EV level validation requirements
Maximum 397 days	Certificate validity	Maximum 397 days
Strongest trademark based logo verification and Gmail blue check	Main advantage	Get verified BIMI logo without requiring a registered trademark
Starts at $1149.99	Buy Now	Starts at $1034.99

Checkout Detailed Comparison of VMC and CMC

Why use BIMI Certificates?

With the ongoing advancements of digital email communications, it has become crucial for the latter to use authentication solutions such as DMARC and BIMI. An important task of Mark Certificates in this process is to improve brand recognition and prevent users from phishing. Looking at the logo name, organizations can attain credibility, enhance the brand image, and protect consumers from a fake email or phishing emails.

For companies with a registered trademark, VMC gives credibility by virtue of Gmail's blue checkmark. On the contrary, CMCs provide a simpler and cost-effective route for non-trademark businesses to use BIMI's brand and security benefits.

How Mark Certificates Work?

Domain Authentication

Configure SPF, DKIM, and DMARC to secure your domain identity

Logo Registration

Upload your official brand logo in SVG format, ready for BIMI

Certificate Issuance

Get a Verified Mark Certificate or Common Mark Certificate

Inbox Display

Show your logo in supported inboxes. Gmail adds a blue check

Mailbox Providers that Supports DigiCert Mark Certificate (VMC)

Google/Gmail

Apple

au.com

Yahoo

FastMail

Cloudmark

La Poste

Onet

Zoho Mail

Zone

Zoner

Currently Gmail and yahoo support CMC for displaying the sender's brand logo through BIMI.

Frequently Asked Questions

Have Questions? We're here to help.

How many Mark Certificates do I need?

Each logo which is unique will require its own Mark certificate. If only one logo exists, one certificate can cover all sending domains. Each logo gets its certification, even if each represents more than one domain.

How long are Mark Certificates Valid?

Mark Certificates including Verified Mark Certificates are effective for up to 397 days, which is much like TLS/SSL certificates.

What Do I Need to Get a Mark Certificate?

Your domain should meet all DMARC compliance standards.
For CMC, the logo must be alive for the past 12 months as a public display or be like a registered trademark.
For VMC, the logo must be a registered trademark. Logo must be in SVG format, specifically according to the SVG-P/S profile standards.